Listing Presentation — 2902 Juanita Ave, Fort Pierce FL 34946
Market Positioning

2902
Juanita Ave

Fort Pierce, Florida • Sheraton Plaza • Positioned for Today's Market

2902 Juanita Ave Fort Pierce, FL 34946 • Sheraton Plaza • Saint Lucie County
Property Overview

Property Snapshot

Key details about your home and how it is positioned in the current market.

Property Type
Single Family
Residential
Beds / Baths
4 / 2
4 Bedrooms, 2 Full Baths
Living Area
1,157
Square Feet Under Air
Year Built
1971
Sheraton Plaza Unit 3
HOA
None
No Monthly Fees
Rental Policy
Allowed
No HOA Restrictions
Market Analysis

What the Market Is Doing

Comparable sales data pulled from BeachesMLS for single-family homes in Fort Pierce 34946 — January through June 2026. Distressed and special-assessment sales are excluded from standard comp analysis.

Closed Sales
$205K
Low
$215K
Avg
$215K
Median
$225K
High
Low
Avg
Median
High
Pending Sales
$190K
Low
$190K
Avg
$190K
Median
$190K
High
Low
Avg
Median
High
Active Listings
$265K
Low
$293K
Avg
$283K
Median
$350K
High
Low
Avg
Median
High

Two standard closed sales in the past six months: 303 Essex Drive (3 bed / 1.5 bath, 1,050 sq ft) at $205,000 in 30 days, and 107 Gotham Drive (3 bed / 1.5 bath, 1,362 sq ft) at $225,000 after 277 days on market. A third closing, 2904 Kingsley Drive, sold at $120,000 but carried a special assessment and is excluded from pricing analysis. There are no closed 4-bedroom comps in the six-month window, which makes active competition and condition the primary pricing drivers for this home.

Market Context

Months of Supply

Months of supply measures how long it would take to sell all current inventory at the current sales pace. It is one of the clearest signals of buyer demand versus seller competition.

This Area
10
Buyer's Market
Saint Lucie County
4.5
Balanced Market
Treasure Coast
4.5
Balanced Market
Florida Statewide
4.5
Balanced Market
0 to 3 MonthsSeller's Market. High demand, low supply. Homes sell fast and above list price.
4 to 6 MonthsBalanced Market. Healthy activity on both sides. Pricing precision matters most.
7 or More MonthsBuyer's Market. More competition among sellers. Strategy and presentation determine outcomes.

While Saint Lucie County and the Treasure Coast sit in balanced territory, the immediate Fort Pierce 34946 area is carrying approximately 7.5 months of supply for this home type. That means pricing strategy, presentation, and marketing execution matter more here than the broader market trend would suggest.

Seasonal Trends

Best Time to Sell in Florida

Florida follows a consistent seasonal pattern based on 10 years of closed sales data. Understanding the rhythm helps us time entry and marketing for maximum buyer exposure.

Best Time to Sell in Florida

March, April, and May are consistently the strongest months for closed sales in Florida. Buyer activity peaks in spring as snowbirds make purchase decisions and families plan ahead of the school year. The fourth quarter is consistently the slowest. Entering the market at the right time with a clean, well-priced listing amplifies the marketing advantage.

Why Homes Miss
Why Homes Miss

Three Reasons Homes Sit on the Market

Most homes that expire, reduce price, or take too long to sell share one of these three root causes.

Pricing
Overpriced listings accumulate days on market, attract low offers, and train buyers to expect a discount. The data in this area confirms it: homes priced right close in 30 days; homes priced to test the ceiling sit for 200 or more.
Presentation
Buyers form their first impression online before they ever schedule a showing. Poor photography, clutter, and deferred maintenance remove homes from consideration before anyone walks through the door.
Execution
Listing on MLS alone is not a marketing plan. Without targeted digital ads, video content, agent network outreach, and retargeting, a home misses a large portion of the buyers who are actively looking right now.
Alfredo Rivera at the Closing Table
Our Approach

How We Get Homes Sold

Three principles guide every listing we take on.

01
Price It Right from Day One
We price based on what buyers are actually paying, not what sellers hope the market will accept. A well-priced home creates competition. Competition creates offers. Offers create results.
02
Present It at Its Best
Professional photography, a clean and decluttered interior, and strong curb appeal are not optional extras. They are the baseline for how we bring every home to market. First impressions online determine whether a buyer books a showing.
03
Execute a Real Marketing Plan
We put this home in front of buyers on every platform they use: MLS, Zillow, Facebook, Instagram, YouTube, email, and direct agent outreach. Every channel is active from day one, not added later.
Market Positioning

How Your Home Compares

Here is where 2902 Juanita Ave stands relative to the active competition and what buyers have already paid in this area.

How Your Home Compares

Know Where You Stand

Your competition, your value, your market position

Active Listings
Competing Homes
6 Active
Price Range
$265K to $350K
Avg List Price
$293,300
Avg Days on Market
163 Days
Same Subdivision
1 Active
Recent Sales (6 Months)
Standard Closings
2 Closed
Price Range
$205K to $225K
Avg Close Price
$215,000
4BR Closed Comps
None in 6 Mo.
Fast Close (30 Days)
$205,000

There are no 4-bedroom closed comps in the six-month window, which puts active competition at the center of the pricing conversation. A 4-bedroom home in the same Sheraton Plaza subdivision, 2702 Sheraton Boulevard, has been listed at $265,000 for 113 days and has not sold. The two standard closings in this period, both 3-bedroom homes, topped out at $225,000. Where a 4-bedroom in this market lands above that range depends on condition, which we assess in person.

Pricing Strategy

Setting the Right Price

2902 Juanita Ave

2902 Juanita Ave

Fort Pierce, FL 34946 • Sheraton Plaza

We Price After We Tour Your Home

Before we recommend a list price, we walk the property in person. Condition, updates, finishes, and how your home compares to what buyers are actually paying right now all shape the right number. That is the only way to give you a price you can stand behind.

What the Data Already Tells Us

The six-month closed data shows no 4-bedroom comps in this area, which means active listings are doing the pricing work right now. The most relevant signal is 2702 Sheraton Boulevard, a 4-bedroom home in this same Sheraton Plaza subdivision, sitting at $265,000 for 113 days without an offer. The two standard closings from the past six months were both 3-bedroom homes that topped out at $225,000. Your home has four bedrooms, which commands a premium over those closings, but the ceiling is set by what buyers have been unwilling to pay on Sheraton Boulevard. The right number sits somewhere in between, and finding it precisely is what the walkthrough is for.

Seller Net Estimate

Estimate Your Net Proceeds

Adjust the inputs to reflect your specific situation. All Florida closing costs are calculated automatically.

2902 Juanita Ave
Fort Pierce, FL 34946
Commissions & Fees
Listing Commission-
Buyer's Commission-
Broker Fee-
-
Closing Costs
Owner's Title Insurance-
Doc Stamps on Deed-
Settlement Fee$895
Title Search$100
Wire Transfer$75
Municipal Lien Search$350
Estoppel Letter$350
Seller Concessions-
Other Costs-
-
Tax Proration
-
Mortgage Payoff
-
Estimated Net Proceeds
-

For planning purposes only. Does not replace final title or closing figures. Actual closing costs may vary.

Alfredo Rivera Group Marketing Team
Your Marketing Plan

Every Tool. Every Channel. Full Execution.

Maximum MLS and Portal Exposure
Listed on BeachesMLS and syndicated to Zillow, Realtor.com, Homes.com, Trulia, and dozens of additional portals. Every active buyer searching Fort Pierce will see this home.
Professional Photography and Video
High-resolution photos, video walkthrough, and social reels designed to stop buyers from scrolling. Buyers decide whether to schedule a showing based on what they see online first.
Agent Network and Direct Outreach
Direct outreach to agents actively working with buyers searching for 4-bedroom homes in Saint Lucie County. The right buyer may already be in another agent's pipeline right now.
Professional Photography
Video & Reels
MLS & Portal Exposure
Paid Social Ads
Retargeting Campaigns
Offer Management
Marketing Reach

Positioned to Create Demand

A listing presentation only matters if buyers see it. Every channel below is active from day one.

Social Media Campaigns

Targeted Facebook and Instagram ads reaching verified buyers in Florida and key feeder markets searching for 4-bedroom homes in Fort Pierce and Saint Lucie County.

Short-Form Video

Instagram Reels, TikTok, and Facebook Video content showcasing the home and the Fort Pierce lifestyle to an active, engaged audience of buyers.

YouTube Marketing

Property walkthrough video published on YouTube for long-term searchability and reach beyond standard listing portals.

Targeted Paid Advertising

Budget allocated to reach active buyers across Google, Facebook, and Instagram with property-specific creatives tied to this address.

Retargeting Campaigns

Buyers who viewed similar Fort Pierce homes are retargeted with this property so it stays top-of-mind throughout their entire search process.

Email Marketing

Dedicated email blast to our active buyer database and agent network, spotlighting this property to a qualified, engaged audience from day one.

Agent Network Exposure

Direct outreach to top-producing agents on the Treasure Coast who are actively working with buyers searching for 4-bedroom homes in this price range.

Open House Strategy

Strategically scheduled open houses promoted across social and MLS to drive foot traffic and create in-person buyer urgency from the moment we list.

Property Website & SEO Page

A dedicated property page built to rank in search results so buyers searching for Fort Pierce homes find this listing directly without going through an aggregator.

Community & Lifestyle

How We Market the Neighborhood

Buyers are not just choosing a home. They are choosing a lifestyle. This is the story we tell on every channel, every showing, and every conversation with a buyer's agent.

4 Bedrooms at This Price Range

Four-bedroom homes in Fort Pierce under $265,000 are rare inventory. This property occupies a unique, in-demand niche with virtually no direct competition at this size and price point.

No HOA Ownership Freedom

No monthly fees, no rental restrictions, no board approval. Ideal for families, investors, and primary buyers who want complete control over their property from day one.

Fort Pierce Lifestyle

World-class fishing, Fort Pierce Inlet State Park beach, waterfront dining, and a historic downtown with genuine character. Old Florida at a price South Florida buyers cannot find closer to home.

Commuter-Friendly Location

Quick access to I-95 and Florida Turnpike. Port St. Lucie is 20 minutes south, West Palm Beach under an hour, Orlando under two hours. Real estate at Treasure Coast prices, with big-city accessibility.

Our Positioning Narrative
2902 Juanita Ave is a 4-bedroom home in one of Fort Pierce's established neighborhoods. No HOA, a spacious lot, and room for a family or an investor to build real value. The Treasure Coast lifestyle is minutes away: some of Florida's best fishing, an uncrowded state park beach, waterfront dining, and a downtown with genuine character. For a buyer who wants space, freedom, and a real neighborhood at a price that still makes sense in 2026, this is the one they have been waiting for.
Client Reviews

What Our Clients Say

Google
5.0
★★★★★
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Verified on Google
L
Lianet Martinez
27 weeks ago
★★★★★
Working with Alfredo to purchase our home was an incredible experience. He was professional, knowledgeable, and always available to answer our questions. He truly went above and beyond to make sure we found the perfect home.
D
Daniel Izquierdo
27 weeks ago
★★★★★
Working with Alfredo was an outstanding experience from start to finish. His market knowledge, responsiveness, and negotiating skills made the entire process smooth and stress-free. Highly recommend him to anyone buying or selling.
K
Karly Rivera
35 weeks ago
★★★★★
From the moment we met with you, Diego and I knew we were in the right hands. You made what could have been a stressful process feel completely manageable. Your guidance, patience, and expertise were exactly what we needed.
T
Teneisha Mclennon
Jan 16, 2025
★★★★★
Thank you so much Alfredo for helping me find my dream home. You were patient, thorough, and always kept my best interests at heart. I could not have done this without you and your team.
H
Heather Gerbensky
Apr 12, 2024
★★★★★
Alfredo went above and beyond when he found a house that checked every box on our list. His attention to detail and dedication to his clients is unmatched. We are so grateful for everything he did for our family.
J
John Quinones
Oct 20, 2023
★★★★★
The professionalism at Beatus Realty was stupendous. Alfredo and his team handled every detail of our transaction with care and expertise. I would not hesitate to recommend them to anyone looking for a top-tier real estate experience.
Reviews updated live from Google
Next Step

Positioning Determines the Outcome

In a market where active listings are sitting for 100 to 300 days and correctly priced homes are closing in 30, the difference is not luck. It is strategy, presentation, and the marketing behind the listing from day one.

The data is clear, the plan is ready, and your home has a real story to tell. The question is whether we move forward together.